Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
Unstoppable: UEFA’s bold investment in women’s football
UEFA has revealed “Unstoppable”, a six-year plan towards a sustainable ecosystem for women's football.Launched to bolster the remarkable growth of women's football in Europe,...
Inter hits club record revenues as AC Milan earns second year...
Both Milan football giants have recently announced financial reports for the 2023/24 season, with both Inter and AC Milan posting positive results off the...
Brazil’s Ministry of Finance signs key integrity agreements
The Brazilian Ministry of Finance has signed agreements with Sportradar and the International Betting Integrity Association (IBIA) to strengthen sports betting integrity throughout the...
SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
Sponsorship has become a crucial revenue generator for sports organisations but navigating this landscape and securing the right deals for the right reasons can...
SPORTEL Monaco: PFL on the role of betting in its MMA...
The Professional Fighters League (PFL) is excited about working with betting companies as it continues to grow, one of the firm’s C-level leaders told...
UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...