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Behind the Badge
Time to read: 1 min
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
January 18, 2024
Esports chair in front of computer
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Esports
Time to read: 2 min
Monster Energy renews multi-year partnership with NSE
January 18, 2024
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Europe
Time to read: 4 min
British & Irish Lions announce major expansion for women’s rugby
January 18, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
New LA Clippers arena to host 2026 NBA All-Star Weekend
January 17, 2024
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Europe
Time to read: 8 min
From the San Siro, to the Burj Khalifa - How AC Milan is cultivating a new way of marketing
January 17, 2024
Horses jumping a hurdle at Newbury Racecourse
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Horse Racing
Time to read: 2 min
OLBG unveiled as new partner of Newbury Racecourse Owners’ Club
January 17, 2024
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
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Europe
Time to read: 3 min
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
January 16, 2024
Sweden strengthens sports safeguarding with IBIA MoU
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Europe
Time to read: 2 min
Sweden strengthens sports safeguarding with IBIA MoU
January 16, 2024
Rugby posts
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Fan Engagement
Time to read: 3 min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
horse racing
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Europe
Time to read: 3 min
Racing petition gets affordability checks in front of MPs
January 16, 2024
Bayern Munich and Bitpanda employees holding up football shirt
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Europe
Time to read: 2 min
Bayern Munich announces multi-year partnership with Bitpanda
January 15, 2024
UEFA Euro 2024
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Europe
Time to read: 3 min
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
January 15, 2024
Holding No Malaria FC shirt
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Africa
Time to read: 3 min
RBM Partnership announces plans to engage with stakeholders at AFCON
January 12, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Standard Liége & iDenfy partner to stamp out ticket fraud
January 12, 2024
Newcastle United
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Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
Spurs and Bayern to host NFL teams for 2024 international games
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Europe
Time to read: 3 min
Spurs and Bayern to host NFL teams for 2024 international games
January 12, 2024
NHL Logo on flag
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Latest News
Time to read: 2 min
NHL announces Tylenol as new partner with plans to “engage fans in Canada”
January 12, 2024
Adidas sponsored football
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Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
credit: Shutterstock
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Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
John Stones playing for England's football team.
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Golf
Time to read: 3 min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
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Horse Racing
Time to read: 2 min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
Sofascore
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Europe
Time to read: 2 min
Oddschecker and Low6 continue cooperation with WhoScored.com deal
January 11, 2024
Luis Figo holding LeBull shirt as brand ambassador.
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Europe
Time to read: 2 min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026