Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Tottenham Hotspur enhances digital security with ExpressVPN

Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...

University of Miami athletes gain deeper medical insights with Kitman Labs

The University of Miami has integrated Kitman Labs’ Performance Medicine solution to enable its athletes with a deeper understanding of their medical health and...

Centre ring partner revealed ahead of Jake Paul vs Mike Tyson

Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...

Betting data deals driving profitability for Genius Sports

The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...

MLS’ QUEST to engage the next-generation of US soccer fans

Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...

Argentine football club “lack respect” by fielding influencer 

Top-flight Argentine football club Deportivo Riestra has faced criticism after fielding an influencer in a league match on Monday (11 November) to promote an...

OpenBet and IMG Arena to embark on new path as Endeavor...

UFC and WWE owner Endeavor Group Holdings has agreed to sell its sportsbook platform OpenBet and sports data provider IMG Arena via a management...

NFL eyeing up Dublin fixture in next step for international series

Roger Goodell, NFL Commissioner, has mentioned the possibility of an international game held in Ireland as the league looks to significantly step up its...

Zverev and Bitpanda unite with shared ‘high standards’

Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...

Ferrari F1 Team brings IBM onboard to enhance its digital presence

F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s...