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Horse Racing
Time to read: 2 min
Flutter’s brand Sportsbet commits to five-year support of the Melbourne Racing Club
December 15, 2023
NFL
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Hospitality
Time to read: 3 min
NFL confirms LA Super Bowl 2027 and first game in Brazil
December 14, 2023
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Football
Time to read: 1 min
Puma no longer sponsor of Israel’s national football team from 2024 onwards
December 13, 2023
RIGA, LATVIA. 1st of July, 2019. European Women Basketball Championship, commonly called Eurobasket Women 2019 , game between team Latvia and team Sweden in Arena Riga, Riga, Latvia.
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Basketball
Time to read: 2 min
Genius gets extension to long-running FIBA deal with new AI edge
December 13, 2023
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Africa
Time to read: 2 min
IMG takes up media rights distribution duties for CAF’s football schedule
December 12, 2023
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Data
Time to read: 2 min
Sportradar signed as data integrity partner of ATP 
December 12, 2023
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Latest News
Time to read: 2 min
Entain publishes ESG success report with focus on grassroots 
December 12, 2023
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Football
Time to read: 3 min
RedBird welcomes Zlatan Ibrahimović as Senior Advisor to AC Milan ownership 
December 11, 2023
Saudi takes next sporting steps in hosting WTA Finals
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Data
Time to read: 2 min
Stats Perform extends WTA data rights deal until 2030
December 11, 2023
Image of a map with a pin stuck in the Netherlands
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Europe
Time to read: 2 min
Ringier and DPG announce joint venture to tackle Dutch sports media scene 
December 11, 2023
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Behind the Badge
Time to read: 2 min
Behind The Badge Podcast: Real Betis - The commercial push for LatAm growth
December 7, 2023
UEFA Euro 2024
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Europe
Time to read: 2 min
UEFA EURO 2024 welcomes Unilever as official tournament sponsor 
December 7, 2023
genius sports
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Data
Time to read: 2 min
Genius launches FanHub ID for sports marketers and content creators
December 7, 2023
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Football
Time to read: 2 min
A-League and Isuzu to integrate digital assets in sponsorship extension
December 7, 2023
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Latest News
Time to read: 2 min
Baltimore Ravens enlists Shift4 to power in-stadium payments
December 6, 2023
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Comment
Time to read: 6 min
IMG: AI will start to truly make its mark on sports in 2024
December 6, 2023
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Fan Engagement
Time to read: 2 min
BBC and ITV bring FIFA Club World Cup ‘23 from Saudi Arabia to the UK screen 
December 5, 2023
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Latest News
Time to read: 2 min
Nationwide continues to sponsor the NFL Walter Payton Man of the Year award
December 5, 2023
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Football
Time to read: 2 min
Reports: FC Barcelona may select New Balance as kit supplier for 27/28 season  
December 5, 2023
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Football
Time to read: 2 min
Ronaldinho the star of Booming Games’ latest slot titles
December 5, 2023
UEFA Women's Champions League
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Europe
Time to read: 3 min
UEFA to embark on women’s football tournament expansion from 2025
December 5, 2023
Credit: Shutterstock
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Football
Time to read: 2 min
Newcastle United announce ‘unique partnership’ with InPost
December 4, 2023
Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped potential
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Europe
Time to read: 5 min
Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped potential
December 4, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026