Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league’s first club-dedicated streaming platform.
Eredivisie champions plan to launch the streaming platform today, ready for the second half of the 2023/24 season that will “expand its content distribution”.
The fan-focused OTT platform, ‘Feyenoord ONE’, is set to provide fans with exclusive content, like Feyenoord Original documentaries and series. The service aims to create an “unparalleled fan experience” through matchday content such as extended highlights, player interviews and full match replays as well as live Academy Matches and live press conferences.
Ruud van der Knaap, Feyenoord’s CCO, commented: “Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing.
“Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”
The partnership also leverages Endeavor Streaming’s enhanced data capture and analytics tooling, which Feyenoord plans to take advantage of to gain a deeper understanding of consumer insights and build a marketplace strategy.
Endeavor Streaming has experience working in football, delivering direct-to-consumer streaming offerings for some of the world’s biggest football clubs and leagues, including Tottenham Hotspur’s SpursPlay, Union of European Football Associations’s (UEFA) UEFA.tv, the National Women’s Soccer League (NWSL) and the English Football League’s (EFL) iFollow platform.
The streaming platform also partnered with the Interantional Cricket Council (ICC), creating ICC.tv in 2021.
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, said: “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalised content and interaction with their favourite team and players beyond the traditional matchday experience.
“Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”
