Corinthians and Vai de Bet seal record R$370m sponsorship deal

credit: Shutterstock
credit: Shutterstock

Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the country. 

The three-year deal is worth R$370m (£59.69m) in total with the Sao Paulo club earning R$120m (£19.35m) per year. Vai de Bet will also contribute R$10m (£1.6m) more to have its brand present on the club’s goalkeeper gloves. 

The deal means that the Brazilian betting operator’s brand will be showcased on the front of Corinthians men’s and women’s football teams, as well as its futsal and basketball teams. 

President of Corinthians, Augusto Melo, commented: “We always insist that Corinthians has the largest brand in South American football and one of the largest in the world. 

“That’s why I insist: no one can think of a small in this club. Little by little we will regain credibility, prominence and return Corinthians to Corinthians.

“We started 2024 with big announcements and Vai de Bet will undoubtedly be one of our leading partners with the greatest achievements.”

Meanwhile, across the city, Corinthians’ rivals Sao Paulo FC also inked its own sponsorship deal earlier this month with another betting operator; Superbet

The three time Copa Libertadores winners signed a deal worth R$180m (£29m) with the betting firm after it terminated the contract of its predecessor before its expiration towards the end of 2024. 

Vai de Bet and Superbet’s interest in Brazilian football comes as President Lula signed off legislation making online gambling and sports betting legal in the country. 

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