AFC Ajax and Unibet ‘give back to sports and society’
AFC Ajax has announced that Kindred Group’s flagship brand, Unibet, has become a community partner of the Dutch club.The Eredivisie side will join the...
Nwankwo Kanu joins ‘crypto revolution’ as Sportsbet.io ambassador
Nwankwo Kanu has become the latest global ambassador of crypto-led sports gambling company, Sportsbet.io.The ex-professional footballer has signed a four-year deal with the firm,...
FIFA World Cup gains support from Frito-Lay in North America
The FIFA World Cup Qatar 2022 has named Frito-Lay as the competition's North American regional supporter.The firm, which is FIFA’s third regional supporter in...
Phoenix Malta superbowl renamed under Enteractive partnership
Phoenix Malta has signed an agreement with igaming player retention and reactivation firm, Enteractive, which will see the inaugural Maltese Super Bowl fixture rebranded...
PSG delivers original content to OneFootball audiences
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms.The collaboration...
NHL incorporates Caterpillar to create ‘compelling initiatives’
The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...
Betano expands Portuguese presence with FC Porto
FC Porto has formed a four-year agreement with Betano, the sports betting and online gaming operator of Kaizen Gaming.The Greek operator’s logo will be...
Betfred signs triple partnership with England rugby league squads
The England Men’s, Women’s and Wheelchair teams have named Betfred as their principal partner in a two-year deal including this autumn’s Rugby League World...
NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
DFB-Pokal ‘brings new engagement’ in IMG Arena data deal
The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators.Commencing with...