PSG delivers original content to OneFootball audiences
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms.The collaboration...
NHL incorporates Caterpillar to create ‘compelling initiatives’
The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...
Betano expands Portuguese presence with FC Porto
FC Porto has formed a four-year agreement with Betano, the sports betting and online gaming operator of Kaizen Gaming.The Greek operator’s logo will be...
Betfred signs triple partnership with England rugby league squads
The England Men’s, Women’s and Wheelchair teams have named Betfred as their principal partner in a two-year deal including this autumn’s Rugby League World...
NHL and PepsiCo extend 20-season North American partnership
The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo.The...
DFB-Pokal ‘brings new engagement’ in IMG Arena data deal
The German Football Association (DFB) has signed a multi-year agreement with IMG Arena to allow the distribution of content across the firm’s sportsbook operators.Commencing with...
Bell Media continues to cover a ‘comprehensive line-up’ of NFL games
The NFL has extended its comprehensive streaming rights agreement with Bell Media which will remain the exclusive television broadcast partner of the league in...
NFL partners Little Caesars to provide ‘exciting new components’
The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league.The deal, which comes about a...
Indoor Football League battles betting fraud with US Integrity
The Indoor Football League (IFL) has signed a comprehensive partnership with US Integrity as it continues to protect against betting-related fraud.Under provisions of the...
UFC and Draftkings reveal plans for NFT-based games
DraftKings has underlined its intent to launch a new iteration of its ‘Reignmakers’ gamified digital collectibles franchise focused on UFC.Partnering with the sporting organisation, ...