PIF’s noon.com becomes official sleeve sponsor of Newcastle United
Newcastle United has announced that noon.com, a Middle Eastern online shopping destination, has become the club's official sleeve partner for the 2022/23 season.The Premier...
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...
Genius Sports provides ‘unparalleled’ integrity intelligence to sports organisations
Sports data and technology company Genius Sports has partnered with Clue to launch a comprehensive integrity intelligence platform for sport.Sports organisations worldwide will be...
Rugby World Cup snaps up Canon as worldwide partner
Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in...
Ronaldo Nazário becomes brand ambassador for Betfair
Brazilian national football icon, Ronaldo Nazário, has been named the latest brand ambassador of Betfair International, part of Flutter Entertainment.The three-time FIFA World Player...
Wimbledon and Robinsons part ways after 86 years
Wimbledon has ended its 86-year partnership with squash brand Robinsons, which was one of the longest-running collaborations in sport.The company’s link with Wimbledon initially...
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.Zebra Valley is the...
NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.The collaboration names...
Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.Through the collaboration, Binance will launch a global promotion aiming to...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...