NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
The NBA has linked with Zebra Valley in forming a content creation partnership that aims to engage fans around the world.Zebra Valley is the...
NHL distributes category-first NFTs with Sweet
The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet.The collaboration names...
Ronaldo and Binance provide fans a ‘compelling entry point’ to NFTs
Cristiano Ronaldo has signed an exclusive, multi-year NFT partnership with cryptocurrency exchange platform Binance.Through the collaboration, Binance will launch a global promotion aiming to...
Rangers grows Socomec’s UK presence in shirt sponsorship
Rangers FC has partnered with Socomec which will have its branding featured as the men’s first team back of shirt sponsor for the upcoming...
Harry Kane extends Leyton Orient deal to promote mental health charity
Harry Kane is extending his front of shirt sponsorship of Leyton Orient for the 22/23 season, whilst showing his support for improving mental health.The...
FINA creates ‘valuable experiences for the aquatic community’ with Corpay
The Fédération Internationale de Natation (FINA) and Corpay have announced a partnership which sees the business payments group provide its foreign exchange solutions to...
Crystal Palace signs technical kit partner Macron as Puma departs
Crystal Palace FC has announced a long-term partnership with Macron which becomes an official technical kit partner, as Puma ends its deal with the...
Jermaine Jenas becomes face of GBR’s Everyone’s Turf campaign
Jermaine Jenas has teamed up with Great British Racing (GBR) in its launch of the Everyone’s Turf campaign this summer.The television presenter and former...
Goldman Sachs provides ‘invaluable boost’ to McLaren sustainability plans
McLaren Racing has revealed that Goldman Sachs Group Inc has become an official partner of the McLaren Formula 1 team for the 2022 season...
PGA Tour gains first betting partner outside of the US with...
The PGA Tour has named gambling firm bet365 as the official betting operator of the tournament in a three-year deal.Through until 2024, bet365 will...