David Green: BBC provides ‘significant cross-platform promotion’ for Bellator
Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations.Originally...
Sporting Minds UK and Low6 push for positive mental health in...
UK-based charity, Sporting Minds UK, has formed a partnership with sports gamification technology company Low6.The collaboration looks to raise awareness of organisations which are...
NFL and XFL create player development opportunities in ‘forward thinking’ deal
The National Football League (NFL) has formed an alliance with American football league, XFL, in creating innovation opportunities to ‘advance the game of football’.The...
DAZN set to secure LaLiga deal to bolster football content
Reports from Cotizalia have suggested that DAZN is coming close to sealing a sublicensing deal with Telco Telefónica for five weekly LaLiga matches, starting...
StarHub streams ‘accessible and affordable’ Premier League games
The Premier League has signed a broadcast partnership with StarHub in a six-year deal which sees the platform provide ‘open, agile and flexible access’...
UFC shown across 11 Eurasain countries with Setanta Sports
The Ultimate Fighting Championship (UFC) has entered into a broadcast deal with international pay-TV operator, Setanta Sports, which will stretch across 11 Eurasian countries. The...
AC Milan finds first ever back of shirt sponsor in wefox
AC Milan has formed a partnership with wefox, which sees the European insurtech become the club’s official insurance partner and its first-ever back-of-shirt partner.Joining...
Premier League broadcast rights return to Sky New Zealand
Sky New Zealand has secured the exclusive broadcast rights for the English Premier League for the next six years, beginning with the upcoming 2022/23...
Gainbridge gains ‘prominent’ exposure in Formula 1 Crypto.com Miami Grand Prix
South Florida Motorsports (SFM), the promoter of the Formula One Crypto.com Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.In collaboration with...
Crystal Palace expands sponsor portfolio with AstroPay addition
Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.As...