Kennedy becomes new face of AFL scoreboard in timekeeping partnership
The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season.The collaboration...
Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment
The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...
SBK strengthens horse racing presence via Lincoln Handicap sponsorship
SBK has entered into an agreement with the Arena Racing Company (ARC), securing the title sponsorship of the Lincoln Handicap race.The sportsbook app, powered...
Champions League final relocated from St Petersburg to Paris
UEFA has made the decision to relocate the Champions League final from St Petersburg to Paris, following Russia’s invasion of Ukraine yesterday.The governing body...
IMG Arena gains live data access to 19 European football leagues
Sports content and technology business, IMG Arena, has been appointed as the official fast betting data partner for 19 European football leagues and 44...
Football hosting rights and sponsorships in doubt following Ukraine invasion
International sporting bodies have stated they will ‘closely monitor’ the situation in Ukraine, following Russia’s military invasion this morning. After months of tension, Russian troops...
Melbourne Storm diversifies partnerships with Cointree
National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree.The collaboration, said to be of a...
NHL reaches wider TikTok community in music and entertainment-focused deal
The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...
Toronto Maple Leafs forward signed by Bet99 in seven figure deal
The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.According to SportsHandle, the Canadian...
Southampton FC and Sportsbet.io launch first bitcoin competition
Southampton Football Club has revealed its first-ever Bitcoin Hunt competition, in partnership with its main club partner, Sportsbet.io. The Premier League side stated that it...