Sports content and technology business, IMG Arena, has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions.
Including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions, the collaboration sees the firm access live game data in stadia from around 8500 matches a season and distribute this to sportsbook operators globally.
Jacco Swart, Managing Director of The European Leagues, commented: “We are pleased to have supported our members as they form an exciting new partnership with IMG Arena. It marks a new era for European football data and is a true reflection of our mission to enhance and protect the national competitions run by the domestic leagues.”
Some of the top leagues included in the deal are Liga Portugal, Dutch Eredivisie and Coöperatie Eerste Divisie, Austrian Bundesliga, Belgium Pro League, DFB, Super League Greece, Serbian Super Liga, Czech League Football Association, and the Swiss Football League.
“The new cooperation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise in a rapidly evolving sports data landscape,” Swart added.
The deal with the leagues was secured following what has been described as a ‘competitive tender process’ that was supported by the Association of European Professional Football Leagues (The European Leagues), and will run from the 2022/23 or 2023 seasons.
The firm will also have access to official data from the Danish League Finnish Football League Association, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Optibet Virslīga, Norwegian Professional Football League, Romanian Professional Football League, Slovak Fortuna Liga and the Föreningen Svensk Elitfotboll.
Freddie Longe, EVP and Managing Director of IMG Arena added: “This new relationship with The European Leagues will be transformational for our business and reinforces our position as a global leader in sports data capture and distribution technology.
“We are passionate about protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
Early last month, the enterprise also similarly secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.
Consisting of over 30 tournaments each year across North America, Europe, Asia, and Australia, this partnership looks to mark a change of presentation of data-led content from the LPGA Tour.