French Rugby scores Parions Sport deal in RFU World Cup build...
The Fédération Française de Rugby (FFR) has named Parions Sport as the sponsor of France’s Men and Women’s XV teams until 2024.In signing its...
Vitality suspends West Ham deal following Zouma scandal
UK life insurance company, Vitality, has suspended its sponsorship of West Ham United after a video was released of Kurt Zouma kicking and hitting...
Formula One furthers Crypto.com’s presence with Miami Grand Prix
South Florida Motorsports (SFM) has named Crypto.com the official title partner of the Formula One Crypto.com Miami Grand Prix. The collaboration means that the cryptocurrency...
UFC finds first betting partner in Brazil with Stake.com
The Ultimate Fighting Championship (UFC) has expanded its partnership with cryptocurrency casino and sportsbook company, Stake.com, to now include Brazil.The original collaboration was announced...
BLAST Premier marks fifth partnership renewal of 2022 with Betway
BLAST Premier has renewed its partnership with Betway until the end of the 2023 season to continue to collaborate with the gambling firm on...
Red Bull Racing reveals new F1 title sponsor as Oracle
Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.Replacing Honda as...
Pelicans launches first co-branded credit card with Cardless
The New Orleans Pelicans has introduced the first Pelicans-branded credit card in a collaboration with financial technology firm, Cardless.Issued by First Electronic Bank, the...
Panther City Lacrosse Club forms ‘historic’ PlayUp partnership
Panther City Lacrosse Club has announced a partnership with PlayUp, as the latter becomes the National Lacrosse League (NLL) team’s first ever sports gaming...
FC Barcelona CEO resigns as Spotify deal comes close
FC Barcelona is expecting to reveal a £236m deal with music streaming service, Spotify, for the title rights on its redeveloped stadium as well...
PFL explores UK and Ireland expansion with Channel 4
The Professional Fighters League (PFL) has formed a collaboration with Channel 4 that sees the latter become the exclusive broadcaster partner of the competition...