PGA Tour rolls over BetMGM marketing and content sponsorship
The PGA Tour has announced an extension of its marketing and content partnership which sees BetMGM as an official betting operator of the competition.The...
Scuderia Ferrari secures ‘scoped’ partnership renewal with Kaspersky
Scuderia Ferrari has announced a renewal of its agreement with Kaspersky, as the cyber security and data protection company also becomes an official partner...
Marchesi Antinori becomes official wine supplier for the Ryder Cup
The Ryder Cup has announced that Italian wine producer Marchesi Antinori has is to become the official wine supplier for the 2023 tournament.Taking place...
Viola pushes PlanetPay365 exposure in Tuscan territory
ACF Fiorentina has established a deal with PlanetPay365 for the 2021/22 season as the Planet Entertainment-owned group becomes its official value-added service partner.The agreement...
NBC Sports joins FOX Sports in broadcasting all 43 USFL matches
The United States Football League (USFL) has announced a multi-year agreement with NBC Sports to cover its regular and postseason games beginning in April...
CAF expands tournament coverage via Sky Sports and Viaplay
The Confederation of African Football (CAF) has agreed a partnership with Sky Sports which will see the channel broadcast all 52 games of the...
Castore to provide new training kits to Kent Cricket squads
Kent Cricket has announced a partnership with UK sportswear and athletic clothing company, Castore.The collaboration sees Castore provide a new range of training kits...
NWSL boosts crypto education and investment with Voyager Digital
The National Women's Soccer League (NWSL) has named its first-ever cryptocurrency brokerage partner as US-based platform Voyager Digital.The league looks to build upon its...
World Surf League rides Foxtel coverage deal into 2022
The World Surf League has agreed on a continuation of its media rights partnership into 2022 with Australian pay-television company Foxtel.Fox Sports, owned and...
Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...