Amazon releases ‘never been seen’ action in FIM MotoGP series
Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022. Produced by The...
Eleven Italy elevates its basketball offering with FIBA deal
The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events.Until 2025, the company...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...
Alfa Romeo Racing fuels third season of PKN Orlen sponsorship
Alfa Romeo Racing has extended its existing partnership with fuel supplier PKN Orlen for a third season.With the company’s branding featuring on the team’s...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.From January 2022, the British...
Sevilla FC rolls over TLCBet fan engagement partnership
Sevilla FC has extended its deal with TLCBet - the official Asia betting partner of the La Liga club.The collaboration looks to improve on...
MLB catches on to Adobe fan engagement opportunities
Major League Baseball (MLB) has expanded its partnership with Adobe to further engage with fans of the sport through the provision of advanced technology.In...
Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.Observed...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
FIH signs ‘first time’ SABC broadcasting partnership
The International Hockey Federation (FIH) has signed a media rights agreement with South Africa’s national public broadcaster SABC for the upcoming FIH Hockey Women’s...