Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.Observed...
NFL collaborates with Ticketmaster on NFT entry
The National Football League (NFL), in collaboration with Ticketmaster, has moved to strengthen its fan engagement operations by entering the burgeoning Non-Fungible Token (NFT)...
FIH signs ‘first time’ SABC broadcasting partnership
The International Hockey Federation (FIH) has signed a media rights agreement with South Africa’s national public broadcaster SABC for the upcoming FIH Hockey Women’s...
Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.The Frecciarossa...
Pulseroll supports Rugby League teams in recovery partnership
Pulseroll has partnered with England Rugby League as the official muscle recovery supplier of the England Men’s, Women’s and Wheelchair teams.The British muscle recovery...
AC Milan ‘sets high standards’ in scoring SIRO hotel deal
AC Milan has announced a multi-year partnership with SIRO, which joins the club as its new official hotel partner. The collaboration with the innovative wellness...
Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Rugby World Cup names GMF as official tournament insurer
GMF, an insurer of public service employees, has announced a partnership that sees the company as an official sponsor and insurer of the France...
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner.The collaboration...
PSL swings four year extension deal with Habib Bank
The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years.Beginning again in 2022, the bank earned...