Until 2025, the company looks to broadcast around 1000 games including the FIBA Women’s Basketball World Cup 2022, FIBA Basketball World Cup 2023 and the men’s and women’s FIBA EuroBasket competition.
Frank Leenders, Media and Marketing Services Director General, FIBA, commented: “This is great news for basketball fans in Italy. The passion for the sport in this part of the world is strong.
“This partnership with Eleven allows for new synergies and levels of commitment which will provide fans with unprecedented coverage and access to FIBA competitions, in the years to come.”
The agreement also sees the enterprise present to its audiences FIBA’s major youth tournaments which involves the U17 and U19 World Cups, whilst coverage begins this week with a collection of World Cup 2023 qualifier games.
Also this month, Eleven’s Belgium branch signed an agreement to bring fans live and exclusive coverage from Ligue 1 Uber Eats for the next three seasons on its OTT platform and app in Belgium and Luxembourg.
Eleven’s current basketball offering in Italy already includes FIBA’s EuroLeague Women and the EuroCup, and the platform relaunched its service on ElevenSports.com for the 2021/22 season.
FIBA also furthered its fan reach with a J9 deal in October, which became the organisation’s 10th global partner, and this collaboration saw the betting platform present the FIBA Basketball World Cup 2023 Trophy Tour as well as aiming to boost awareness of the sport on its platforms.