Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...
TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
ITF confirms Stake’s presence at Davis Cup until 2026
The International Tennis Federation (ITF) has extended its Davis Cup sponsorship agreement with online sportsbook and casino Stake.Under this agreement, Stake will remain the...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
AC Milan extends Bitpanda deal to shirt sponsorship agreement
Serie A’s AC Milan has extended its partnership with cryptocurrency company Bitpanda which will see the latter become a shirt sponsor for the Italian...
FFR seeks exposure with first betting sponsor Betclic
The Fédération Française de Rugby (FFR) has named Betclic as its official sportsbook sponsor - the organisation’s first-ever sports betting partner.Running until 2028, the...
F1 brings added luxury to GPs as Louis Vuitton named official...
LVMH, owner of luxury French fashion brand Louis Vuitton, has joined Formula One as its latest official global partner for the next decade.Louis Vuitton...
Serie A partners with Kings League to run new fan engagement...
Gerard Pique’s Kings League is expanding via a partnership with Serie A with both parties agreeing to run collaborated events that seek to create...