Home Nations football associations renew EE partnerships
The governing bodies of English, Scottish, Welsh and Northern Irish football have renewed each country’s national teams’ partnership with telecommunications firm EE.England’s Football Association...
West Ham Utd & Trainline partner to offer fans discounted travel
West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...
Racing Club extends Betsson sponsorship to front of shirt status
Argentine football club Racing Club has extended its partnership with sports betting operator Betsson after a successful near two-year partnership. Having previously donned the back...
Lord’s Cricket Ground welcomes Barclays as principal partner
Marylebone Cricket Club (MCC), the owner of Lord’s Cricket Ground, has named Barclays as its principal partner. As part of the agreement, the media centre...
LIV Golf’s Majesticks GC brings Castore onboard as apparel partner
Sportswear brand Castore has become the official worldwide apparel partner of the LIV Golf team Majesticks GC and will manufacture golf apparel for the...
LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
UFC’s du Plessis signs with Betway to inspire African talent
UFC middleweight champion Dricus du Plessis has partnered with sportsbook Betway as its newest ambassador.The partnership has a focus on Betway’s African operations. Hailing...
Six Nations taps Monopoly Go! to enhance digital fan engagement
Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...
SFL bags hat-trick of partnerships including Super League title deal
The Swiss Football League (SFL) has named online retailer Brack as the title sponsor of the Super League and signed two more sponsorship agreements.Following...
Inter Milan steps up Saudi commercial activity with telco deal
International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...