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F1 World Championship. Belgian Grand Prix. Stefano Domenicali, Mohammed Ben Sulayem, Markus Duesmann and Oliver Hoffmann, reveal Audi’s liveried showcar.
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Latest News
Time to read: 2 min
Audi announces bp as first partner ahead of 2026 F1 debut
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
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Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
Southampton
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Europe
Time to read: 3 min
Southampton marks Premier League return with crypto casino partner
July 16, 2024
AFA
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Asia
Time to read: 3 min
AFA taps IMG for APAC sponsorships post Copa America triumph
July 15, 2024
Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
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Football
Time to read: 2 min
Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
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Esports
Time to read: 2 min
OG Esports steps up betting engagement via PARI deal
July 12, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
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Football
Time to read: 2 min
Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
New York Yankees
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Fan Engagement
Time to read: 3 min
New York Yankees latest MLB team to join casino group’s sports roster
July 10, 2024
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Europe
Time to read: 2 min
Napoli extends Coca-Cola partnership to training kits
July 10, 2024
King Power Stadium, home stadium of Leicester city football club.
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Europe
Time to read: 3 min
Leicester City signs casino deal to support Premier League return
July 8, 2024
credit: Shutterstock
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Europe
Time to read: 2 min
Wisła Kraków inks record Superbet shirt sponsorship
July 8, 2024
RSC Anderlecht extends bookmaker partnership until 2027
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Europe
Time to read: 2 min
RSC Anderlecht extends bookmaker partnership until 2027
July 5, 2024
credit: EA Sports
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Fan Engagement
Time to read: 2 min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
Insider Sports Year in Review
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Europe
Time to read: 3 min
Chelsea expands Three partnership to women’s team
July 4, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Gillette dives at the chance to gain Tom Daley as new ambassador
July 4, 2024
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
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Europe
Time to read: 5 min
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
July 3, 2024
credit: NASCAR
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Fan Engagement
Time to read: 2 min
NASCAR enters the world of Fortnite to showcase new interactive racing game
July 3, 2024
official UEFA assistant referee during UEFA Champions League game at AOK Stadion
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Europe
Time to read: 2 min
Report: UEFA looking for new betting partner as bwin pulls out of extension talks
July 2, 2024
credit: Shutterstock
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Basketball
Time to read: 2 min
EuroLeague Basketball to leverage AI-curated content via WSC Sports
July 2, 2024
Manchester United on a mobile phone in front of Premier League logo.
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Football
Time to read: 3 min
Manchester United unveils Snapdragon as 2024/25 kit sponsor
July 2, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
July 2, 2024
SBC Summit: Your Gateway to All Things Sports Betting
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Data
Time to read: 4 min
SBC Summit: Your Gateway to All Things Sports Betting
July 1, 2024
Adrian Docea, Nordensa: Bringing a fan voice to scouting at Burnley and beyond
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Football
Time to read: 3 min
Burnley names 96.com as ‘record’ front-of-shirt sponsor
July 1, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026