INEOS faces legal action over All Blacks sponsorship payment
New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...
MLS secures CENTURY 21 sponsorship for upcoming 2025 season
Major League Soccer (MLS) is ramping up anticipation for its 30th season by partnering with real estate company CENTURY 21. Becoming the official real estate...
Chelsea says Live Nation to “bring huge value” as sleeve sponsor
Chelsea FC has named Live Nation, the parent company of Ticketmaster, as a principal partner. Following the agreement, Live Nation’s logo features on the Chelsea...
Reports suggest Netflix chasing F1 media rights in the US
Netflix is pushing for more room in the traditional sports broadcasting field according to The Times, which reports that the streaming platform is pursuing...
Manchester City relaunches legal challenge against Premier League sponsorship rules
Manchester City has revived the legal battle around how sponsorship and commercial arrangements in English football should be governed.The Premier League club has launched...
McLaren Racing gear up for 2025 F1 season with Greene Tweed
McLaren Racing has agreed a mutli-year partnership with Greene Tweed to become the Formula 1 team’s official partner. Greene Tweede, a global manufacturer of high-performance...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...