Unique tie up between Stats Perform and Grand Slam Track
Stats Perform has been named the exclusive global data, betting rights distributor and integrity partner of Grand Slam Track.Grand Slam Track is a global...
ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
PSV looks to “unlock” full commercial potential with Wasserman
Dutch football club PSV Eindhoven (PSV) has enlisted the help of sports, music and entertainment company, Wasserman to strengthen its commercial strategy.Before implementing any...
Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
Olympics gains new marketing push as IOC signs TCL as new...
The International Olympic Committee (IOC) and global technology company TCL have agreed a new global partnership that sees the latter become the official worldwide...
Australia’s NRLW could expand to 18 teams in future says Commission...
The Australian Rugby League Commission (ARLC) has announced plans to expand the National Rugby League Women’s Premiership (NRLW) following a huge increase in viewership.Peter...
Champions League football helps Arsenal cut 2023/24 losses to £17m
Arsenal’s return to the UEFA Champions League in the 2023/24 campaign had a huge impact on its financial performance, highlighting that in the business...
Ex-England captain Matt Dawson: ‘huge slice of American sports pie lends...
During the opening rounds of the Six Nations, eagle-eyed fans may have noticed a collaboration featuring Scopely’s Monopoly Go! - the widely popular mobile...
SBC Summit Rio: Brazil’s First Post-Regulation Event Kicks Off Next Week
SBC Summit Rio returns next week for its second edition, now hosted at Riocentro, the largest exhibition space in Latin America.With 15,000 attendees expected—marking...