At the most critical moment in the club’s history for over two decades, Nottingham Forest FC has decided to overhaul its e-commerce with a new payments partner, Sokin.
The London-based fintech firm has signed a mulit-faceted deal with the Premier League club, including marketing elements which see its branding displayed at the City Ground.
Also significant though is that Sokin will handle all of Forest’s payments, FX and e-commerce, the latter including its online store. With the club unexpectedly sitting third in the league, this may be indicative of it experiencing a rise in consumer activity as a result.
Paul Bell, the club’s Chief Business Officer, said: “At Nottingham Forest, we are always looking for ways to enhance our operations and support our international financial transactions more efficiently.
“Competing in the Premier League brings increased cross-border activity, making seamless and reliable financial solutions more important than ever. Partnering with Sokin allows us to streamline cross-border payments with a trusted and innovative provider.
“Their commitment to transparency and simplicity aligns with our values, making them an ideal partner for our global financial needs.”
This is indicative firstly of the immense value sports presents to fintech firms, with Sokin hardly the first to pursue opportunities in the sector – the likes of Ebury and eToro have done the same, while crypto sponsorship in sports is at an all time high.
With Forest hopeful of securing European football next year, Sokin may be hopeful that it will stand to gain from even greater marketing exposure while also handling a likely increase in payments volumes across the club’s e-commerce platforms.
“We’re delighted to partner with Nottingham Forest,” said Vroon Modgill, Sokin’s CEO and Founder. “As an iconic club on an exciting upward trajectory, they share our ambition for innovation and growth.
“We look forward to working closely with them to enhance the club’s global payments infrastructure, ensuring seamless and efficient transactions while supporting its broader financial goals.”
