Euroleague locks in clubs ahead of NBA’s Europe move
Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...
Partnership Playbook: Airbnb, Brooks, Midnite, Gatorade and more
This week’s sponsorship highlights include Airbnb teaming up with FIFA across three major tournaments, the WNBA and 2K extending their gaming partnership, and West...
Women’s Rugby World Cup taps familiar O2 to boost excitement
The 2025 Women’s Rugby World Cup strengthens its relationship with O2, as excitement builds for what is expected to be a record-breaking tournament on...
Premier League revenues continue to grow, but so is the rest...
Revenue across Europe’s top five football leagues reached a new all-time high, according to Deloitte’s latest Annual Review of Football Finance. The European football market...
Sideline Moves: Yamal scores with Visa deal ahead of World Cup
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Soft2Bet signs title deal with Danish football divisions
New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...
WSL commercial and matchday revenue soar to new heights
The Women’s Super League (WSL) continues to go from strength to strength as Deloitte revealed that all 12 teams have surpassed revenue of more...
What NASCAR has had to cover up in Mexico
NASCAR teams are making last-minute sponsor changes to comply with Mexican advertising laws.NASCAR teams are making significant branding changes ahead of the Viva...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...