W88 courts Sunderland’s return to Premier League amid incoming ban
Sunderland AFC are preparing for life back in the Premier League by announcing W88 will be the club’s front-of-shirt sponsor for the 2025/26 season.Announced...
Valkyries becomes WNBA’s most valuable franchise
The Golden State Valkyries are the WNBA's most valuable franchise ever, despite only being in their debut season.According to market research by Sportico,...
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Adidas secures Juventus as long-term partner
Adidas secures decade-long sponsorship worth €408mJuventus has signed a new 10-year sponsorship agreement with Adidas, making it one of the longest running football manufacturer...
Euroleague locks in clubs ahead of NBA’s Europe move
Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...
Partnership Playbook: Airbnb, Brooks, Midnite, Gatorade and more
This week’s sponsorship highlights include Airbnb teaming up with FIFA across three major tournaments, the WNBA and 2K extending their gaming partnership, and West...
Women’s Rugby World Cup taps familiar O2 to boost excitement
The 2025 Women’s Rugby World Cup strengthens its relationship with O2, as excitement builds for what is expected to be a record-breaking tournament on...
Premier League revenues continue to grow, but so is the rest...
Revenue across Europe’s top five football leagues reached a new all-time high, according to Deloitte’s latest Annual Review of Football Finance. The European football market...
Sideline Moves: Yamal scores with Visa deal ahead of World Cup
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Soft2Bet signs title deal with Danish football divisions
New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...