In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient.
The digital consultation company will become the Premier League club’s official digital business transformation partner, focusing on developing and enhancing the club’s digital ecosystem.
Publicis Sapient will integrate its SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities to optimise and grow the digital experience for both Manchester City officials and fans.
Roel de Vries, Chief Operating Officer of the City Football Group, commented: “As a club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the club’s official digital business transformation partner.
“Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.”
Furthermore, as part of the deal, Publicis Sapient will receive branding across the Etihad Stadium and Joie Stadium on pitchside LED advertising boards, enhancing its brand to viewers on matchdays.
Nigel Vaz, CEO, Publicis Sapient, added: “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences. Together, we are building a dynamic and future-ready digital ecosystem that enhances fan engagement and operational excellence.
“This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”
This latest partnership is another indication of Manchester City looking to enhance its digital infrastructure to ensure a smooth and seamless user experience for its fans on relevant club websites and social media platforms.
Recently, the reigning Premier League champions agreed a partnership deal with Veritran to optimise the payment process by becoming the club’s official fan identity partner to accelerate transactions for ticketing, membership and registrations.
