Bordeaux ends Winamax deal over tweets ‘not in partnership spirit’
Ligue 1’s Girondins de Bordeaux has announced the termination of its partnership contract with Winamax, following the company’s tweets about the last match.The sports...
Vodafone encourages involvement in tennis with Wimbledon deal
Wimbledon tennis has announced Vodafone as the official connectivity partner of The Championships and The All England Lawn Tennis & Croquet Club.The collaboration sees...
Caesars Sportsbook named as Buffalo Bills’ sports betting partner
The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner...
Pernambuco Football Federation enlists Betsson as latest partner
Pernambuco Football Federation (FPF), the football authority of the Brazilian state of Pernambuco, has entered into an agreement with betting firm Betsson Group.As a...
Delta lands ‘supportive’ US Ski & Snowboard partnership
US Ski & Snowboard has announced a collaboration with Delta Air Lines, which sees the company return as the organisation’s official airline partner through...
Columbus Crew takes in Tipico as exclusive sports betting partner
Major League Soccer’s (MLS) Columbus Crew has signed a long-term partnership agreement with global sportsbook operator Tipico. The collaboration, which names Tipico the official and...
Colo-Colo expands sponsor portfolio with ‘milestone’ Betsson deal
Chilean Primera División club Colo Colo has entered into a partnership with Betsson Group, incorporating the international betting and gaming operator into its suite...
Formula E continues low-carbon commitment with DHL deal
Formula E has extended its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.The collaboration sees the...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...