Houston Dynamo finds first sports betting partnership in Fubo Gaming

Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.The collaboration sees Fubo...

Formula E calls for Copper.co to showcase digital asset technology

Formula E and institutional digital asset custody and trading solutions provider, Copper.co, have announced a partnership with the ABB FIA Formula E World Championship.The...

Uniqlo continues commitment to wheelchair tennis in three year renewal

Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024.In...

Castore introduces new e-commerce store with Silverstone

Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand.The collaboration...

Klarna unites with Chicago Bulls in fashion collaboration

The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...

Guild Esports builds £4.5m crypto partnership with Bitstamp

Guild Esports has appointed Bitstamp as the company's exclusive official cryptocurrency exchange partner in a three-year global sponsorship deal.The £4.5 million collaboration has been...

Bordeaux ends Winamax deal over tweets ‘not in partnership spirit’

Ligue 1’s Girondins de Bordeaux has announced the termination of its partnership contract with Winamax, following the company’s tweets about the last match.The sports...

Vodafone encourages involvement in tennis with Wimbledon deal

Wimbledon tennis has announced Vodafone as the official connectivity partner of The Championships and The All England Lawn Tennis & Croquet Club.The collaboration sees...

Caesars Sportsbook named as Buffalo Bills’ sports betting partner

The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner...

Pernambuco Football Federation enlists Betsson as latest partner

Pernambuco Football Federation (FPF), the football authority of the Brazilian state of Pernambuco, has entered into an agreement with betting firm Betsson Group.As a...