Argentine FA links with Binance as crypto engagement deepens
In a strengthening of its ties to cryptocurrency and blockchain technology, the Argentine Football Association (AFA) has announced a partnership with crypto-exchange Binance.Under the...
The Skinny Food Co establishes trio of Championship team sponsorships
Healthy nutrition brand The Skinny Food Co. has announced partnerships with Championship clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.All running...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.The brand looks to continue its support for...
PokerStars accelerates motorsports presence with Red Bull Racing
Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.The multi-year deal will...
Houston Dynamo finds first sports betting partnership in Fubo Gaming
Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.The collaboration sees Fubo...
Formula E calls for Copper.co to showcase digital asset technology
Formula E and institutional digital asset custody and trading solutions provider, Copper.co, have announced a partnership with the ABB FIA Formula E World Championship.The...
Uniqlo continues commitment to wheelchair tennis in three year renewal
Uniqlo has renewed its partnership with the International Tennis Federation (ITF) to continue its title sponsorship for the Uniqlo Wheelchair Tennis Tour until 2024.In...
Castore introduces new e-commerce store with Silverstone
Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand.The collaboration...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
Guild Esports builds £4.5m crypto partnership with Bitstamp
Guild Esports has appointed Bitstamp as the company's exclusive official cryptocurrency exchange partner in a three-year global sponsorship deal.The £4.5 million collaboration has been...