Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Betting firms drive record sponsorship revenue for NFL in 2021 season
The National Football League (NFL) has seen a record of $1.8 billion in sponsorship revenue this season, according to new data from IEG.In particular,...
Ironman heightens performance and recovery with Hyperice
Ironman has announced that high-performance wellness brand, Hyperice, is the new official recovery technology of the Global Ironman Triathlon Series. Following on from an almost...
PMU names Antoine Griezmann as latest brand ambassador
Antoine Griezmann has become the latest brand ambassador for Pari Mutuel Urbain (PMU), fronting a new advertising campaign for the betting operator. The Atlético Madrid...
Svensk Fotboll serves Svenska Spel sponsorship extension
Svensk Fotboll (SVFF), Sweden’s Football Association, has extended its partnership with Svenska Spel as the principal sponsor of Swedish national football teams.For another seven...
Argentine FA links with Binance as crypto engagement deepens
In a strengthening of its ties to cryptocurrency and blockchain technology, the Argentine Football Association (AFA) has announced a partnership with crypto-exchange Binance.Under the...
The Skinny Food Co establishes trio of Championship team sponsorships
Healthy nutrition brand The Skinny Food Co. has announced partnerships with Championship clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.All running...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.The brand looks to continue its support for...
PokerStars accelerates motorsports presence with Red Bull Racing
Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.The multi-year deal will...