Delta lands ‘supportive’ US Ski & Snowboard partnership
US Ski & Snowboard has announced a collaboration with Delta Air Lines, which sees the company return as the organisation’s official airline partner through...
Columbus Crew takes in Tipico as exclusive sports betting partner
Major League Soccer’s (MLS) Columbus Crew has signed a long-term partnership agreement with global sportsbook operator Tipico. The collaboration, which names Tipico the official and...
Colo-Colo expands sponsor portfolio with ‘milestone’ Betsson deal
Chilean Primera División club Colo Colo has entered into a partnership with Betsson Group, incorporating the international betting and gaming operator into its suite...
Formula E continues low-carbon commitment with DHL deal
Formula E has extended its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.The collaboration sees the...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
AFCON embraces blockchain technology in Binance deal
The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...