WTT builds on Tokyo 2020 success in MIGU broadcast deal
World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
FIFA has announced Ooredoo as the official Middle East & Africa telecommunications operator of the FIFA World Cup Qatar 2022 and the FIFA Arab...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...
FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...
TotalEnergies Women’s Champions League expands international viewership
As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition.With...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...