TotalEnergies Women’s Champions League expands international viewership
As the TotalEnergies Women’s Champions League kicked-off last week in Cairo, Egypt, a number of international broadcasters have acquired the rights for the competition.With...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...
NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
WTA enhances player performance in Whoop partnership
The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.In collaboration with the human...
Angel City FC creates green spaces in Klarna partnership
Angel City FC has teamed with payment platform, Klarna, in a bid to bring ‘flexible payment options to fans’, as it names the company...
England Netball cites ‘exciting’ future in Nike extension deal
England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018.The deal sees Nike continue to supply...
USL announces TwinSpires as official presenting partner
The United Soccer League (USL) has announced that TwinSpires will be the presenting partner of the 2021 USL Championship and USL League One Playoffs.The...