NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
WTA enhances player performance in Whoop partnership
The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.In collaboration with the human...
Angel City FC creates green spaces in Klarna partnership
Angel City FC has teamed with payment platform, Klarna, in a bid to bring ‘flexible payment options to fans’, as it names the company...
England Netball cites ‘exciting’ future in Nike extension deal
England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018.The deal sees Nike continue to supply...
USL announces TwinSpires as official presenting partner
The United Soccer League (USL) has announced that TwinSpires will be the presenting partner of the 2021 USL Championship and USL League One Playoffs.The...
Chelsea brings fans closer to the club with DreamSetGo
Chelsea FC has partnered with DreamSetGo, which has become the first-ever official Indian fan experience partner of the club.In a bid to help bring...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
England Netball expands ‘game changing’ partnership with Vitality
England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...