Chelsea brings fans closer to the club with DreamSetGo
Chelsea FC has partnered with DreamSetGo, which has become the first-ever official Indian fan experience partner of the club.In a bid to help bring...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
England Netball expands ‘game changing’ partnership with Vitality
England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...
Borussia Dortmund partners with Horizm to ‘power’ digital returns
Borussia Dortmund has chosen Horizm’s AI powered platform to manage its digital assets, as the team becomes the first Bundesliga side to join the...
Inter Milan renews Fratelli Beretta partnership until 2023
Inter Milan has extended its partnership with Fratelli Beretta for a further two seasons, renaming the former official supplier of the club as an...
76ers enhances Betway’s visibility in multi-year partnership
The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team.Betway branding...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.This deal includes in-arena signage,...
Santa Margherita strengthens collaboration with Italian champions
After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup...