Premier League continues to serve Panini trading card partnership
The Premier League has announced a renewal to its partnership with Panini, which prolongs the football organisation’s collectables license that was granted in 2019.The...
Svenska Spel adds SEK 1m prize money to Swedish Skiing’s Elite...
Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and...
US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995. The organisations claim that the scope...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.Madison Square Garden Sports...
WTT builds on Tokyo 2020 success in MIGU broadcast deal
World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
Ooredoo sponsors upcoming FIFA World Cup and FIFA Arab Cup Qatar
FIFA has announced Ooredoo as the official Middle East & Africa telecommunications operator of the FIFA World Cup Qatar 2022 and the FIFA Arab...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...
FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...