ATP peaks player performance and recovery in Therabody partnership
The ATP has announced a partnership which sees Therabody become the official recovery partner of the ATP Tour.The muscle massage company will look to...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.Effective...
Drone Racing League lands Nacon headset deal
The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller.In collaboration...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.The renewed...
Inter Milan powers partnership extension with A2A Energia
Inter Milan has announced that the A2A Group, through its subsidiary A2A Energia, will continue to be the team’s official energy partner for the...
Man City unlocks new regional partnership with 3Key
Manchester City FC has announced a new partnership with 3Key which will see the decentralised finance (DeFi) trading analysis and advisory technology company become...
Premier League continues to serve Panini trading card partnership
The Premier League has announced a renewal to its partnership with Panini, which prolongs the football organisation’s collectables license that was granted in 2019.The...
Svenska Spel adds SEK 1m prize money to Swedish Skiing’s Elite...
Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and...
US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995. The organisations claim that the scope...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.Madison Square Garden Sports...