New York Jets add to sports betting partner portfolio

The New York Jets and WynnBET have inked a new deal as the National Football League (NFL) side continues to expand its portfolio of...

Premier Sports secures sponsorship and media deal with UK top-flight ice...

The UK’s Elite Ice Hockey League (EIHL) has penned a deal with Premier Sports, with the aim of enhancing the sport’s profile across the...

Three Premier League teams ink deals with Parimatch

Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...

Lexus secures partnership with 2021 Davis Cup

Sports car manufacturer Lexus has been named the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.As automotive...

Caesars land sports betting partnership with Baltimore Ravens

Baltimore Ravens has announced a new multi-faceted partnership with American casino and sports betting provider, Caesars Entertainment.The five-year agreement will see branding for the...

Former Lioness Kelly Smith becomes debut BK8 female ambassador

Kelly Smith, the former England women’s, Team GB Olympic and Arsenal Ladies striker, has teamed up with Asia-facing sports betting operator BK8.As a result...

New York Jets become first professional sports sponsee of Fubo Sportsbook

The New York Jets have announced a multi-year partnership with upcoming comprehensive sports entertainment and wagering application, Fubo Sportsbook.The partnership centres around the creation...

Gunners gain new partnership with money transfer fintech

Arsenal Football Club has signed a deal for global payments provider, Sokin, to become the club’s official money transfer partner.The fintech will invest in...

QPR sponsor: Championship deals ‘perfect’ for medium-sized businesses

Sponsorship is one of the most important sources of revenue for football clubs today, but it not only presents opportunities to the teams involved...

Facebook set as social media supplier of Rugby World Cup

Facebook has become the first official social media services supplier of the Rugby World Cup France 2023.The platform is supporting the tournament’s mission of...