The collaboration, sourced and negotiated by Excel Sports, further establishes the security provider as the season presenting partner, which sees in-arena and on-court Aura branding and designation as the team’s official jersey patch partner.
Ethan Casson, Timberwolves and Lynx CEO, commented: “This partnership speaks to each of our organisation’s commitments to innovation, inclusion, and a safe digital experience.
“As an early adopter of mobile ticketing and a completely contactless arena experience, we continue to place emphasis on tech initiatives and collaboration with forward-thinking partners. Aura was a natural fit,” Casson added.
Through the partnership, Timberwolves and Lynx employees will have the opportunity to elect Aura as a digital wellness benefit, providing ‘proactive protection’ against digital crime and financial loss.
Timberwolves’ Anthony Edwards serves as a brand ambassador for Aura, in the hope to raise awareness for digital wellness and advocate for proactive protection.
Hari Ravichandran, founder and CEO of Aura, noted: “Timberwolves fans know that every win is fueled by strong, proactive defense. Today, with nearly every aspect of our lives digitally connected, we need to protect ourselves and our families from digital crime with the always-on defensive energy of a full-court press.
“As Official Digital Security Provider of the Timberwolves, Aura is joining this community’s defensive team, and we look forward to promoting simple, always-on digital defense in the Twin Cities.”
In a bid to protect its sponsors throughout the pandemic, the Wolves had to make adjustments due to the absence of crowds. For example, the team added signage which is more visible on television to further the exposure of these businesses.