AS Monaco makes NFT debut with Sorare partnership
French Ligue 1 club AS Monaco has become the latest top-flight professional football club to partner with Sorare, making its debut in the Non-Fungible...
Kindred scores National League sponsorships for 32Red and Unibet
The Vanarama National League has signed agreements with sports betting operators 32Red and Unibet, naming the Kindred Group brands its principal betting partners.Under the...
Ukrainian ice hockey names VBET as title sponsor
The Ukrainian Ice Hockey Federation (FHU) has announced VBET as its new title partner, including sponsorship of the country’s national team.Both VBET and the...
BioSteel replaces Gatorade official sports drink of LA Lakers
The LA Lakers has named BioSteel as its official sports drink, replacing 25-year partner Gatorade and marking the firm’s ninth sports collaboration.BioSteel branding will...
Chicago Bulls latest sports team to partner with Socios
National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities.Part of...
Liverpool to ‘generate global exposure’ for ThinkMarkets via new partnership
Online trading broker ThinkMarkets has become the latest addition to Liverpool FC’s sponsorship portfolio, becoming the Reds’ global trading partner.The duo will collaborate on...
Jordan Spieth becomes first golfer to partner with FanDuel
FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.Under the...
Baltimore Ravens forges betting partnership with DraftKings
The Baltimore Ravens has entered into an agreement with US betting and gaming company DraftKings, naming the operator its official daily fantasy sports partner...
West Ham expands Trustly partnership to include sleeve sponsorship
West Ham United has enhanced its pre-existing partnership with Trustly, naming the payments platform its Women’s Sleeve Partner.As a result of the contract expansion,...
NHL to allow jersey sponsorships for 2021/22 season
The National Hockey League (NHL) is set to give its 32 teams approval to enter into jersey sponsorship deals, following agreement by its board...
































