Aston Villa FC has renewed its partnership with social investment network eToro, with the firm pledging to provide its fans with education in investing.
As a partner of the Premier League team, eToro will gain brand exposure through matchday LED boards at the club’s Villa Park stadium, as well as ticket and digital rights and media backdrops.
“We are delighted to have re-signed with eToro, following our previous partnership together,” said Niccola Ibbetson, Chief Commercial Officer at Aston Villa.
“The fundamental principle of accessibility is truly aligned with who we are as a club and we look forward to working together over the next few years.”
The agreement marks the second partnership signed by Aston Villa this week, following on from the team’s two-year agreement with Monster Energy, naming the company its official energy drink partner.
Additionally, earlier this year the club came to an arrangement with interactive entertainment platform OB Sports, which resulted in the Asia facing firm gaining sleeve sponsorship rights on Villa’s kits for the 2021/22 season.
“We’re delighted to have partnered with Aston Villa ahead of the new season,” commented Dylan Holman, eToro Global Sponsorships Manager.
“As a global multi-asset investment platform, we want to open up the financial markets to everyone. We look forward to working with the Club to help bring fans closer to the action along with educating them on investing.”
For eToro, the deal represents a continuation of its commitment towards football marketing, having partnered with Aston Villa’s fellow Premier League team Southampton and Monaco of France’s Ligue 1 in 2020.