NBC enters talks with advertisers over Tokyo 2020 viewership decline
US broadcaster NBC has entered into discussions with ‘anxious advertisers’ to compensate for the decline in viewers tuning in to watch the Tokyo 2020...
F1 enhances BWT sustainability partnership
Formula One and Best Water Technology (BWT) have expanded their ongoing sustainability-oriented partnership, with a plastic reduction commitment.Austrian water company BWT will continue to...
GFA forfeits ‘$5m’ sponsorship over match-fixing claims
The Ghana Football Association (GFA) has missed out on a commercial deal with an unnamed sponsor valued at $5 million as a result of...
Indianapolis Colts expand ‘unique’ FanDuel marketing collaboration
National Football League (NFL) franchise the Indianapolis Colts have expanded their partnership with the FanDuel Group.As part of the tie-up, the two entities will...
Fonbet adds FC Rubin Kazan to expanding sponsorship portfolio
FC Rubin Kazan has signed up gambling operator Fonbet in a new, long-term sponsorship agreement.As part of the latest agreement, Fonbet’s logo will be...
FIGC: Italian ad ban ‘bringing sports sector to its knees’
The Italian Football Federation (FIGC) has argued that the country’s ban on betting sponsorships in football is having an adverse effect on the sports...
VBET named Ukrainian Football Cup title sponsor
The Ukrainian Football Cup has enlisted global betting and gambling operator VBET as the competition’s new title partner, as part of a deal signed...
Rangers locked in legal dispute over SPFL Cinch title sponsorship
Rangers are at loggerheads with the Scottish Professional Football League (SPFL) over the division’s title sponsorship with used car retailer Cinch, The Scottish Sun...
Allianz upgrades FC Barcelona sponsorship
Financial services firm Allianz has expanded its sponsorship arrangement with FC Barcelona, upgrading its deal from a regional to a global partnership for the...
Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster
Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.Playing in the Mercedes-Benz Arena, the stadium...