Wolves joins forces with Evil Geniuses esports outfit
Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...
Borussia Dortmund retains Würenbacher as regional partner
Bundesliga giant Borussia Dortmund has extended its regional partnership with beer brand Würenbacher in China for a further two seasons.The agreement, which was facilitated...
DraftKings aligns with Sports & Social for ‘upscale’ sports bars
DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets, pending regulatory approvals, via a...
AC Milan signs up Celly as official mobile phone accessories partner
AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.The deal sees...
Deloitte: European football market revenues contract for first time in a...
The ongoing COVID-19 pandemic has seen the combined European football market contract by 13% in 2019/20 as overall revenues fell by €3.7 billion to...
Marshawn Lynch signs on as BetMGM brand ambassador
Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.The Super Bowl...
DraftKings becomes Boston Red Sox DFS provider
The Boston Red Sox have partnered with DraftKings in a deal which makes the betting operator the official daily fantasy sports (DFS) provider of...
Betfred Super League announces Steeden extension
The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for...
AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship
AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation...
TikTok signs up as official creator platform for Lions’ South African...
Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa.TikTok will be...