Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.
The agreement will see the firm work to enhance the Premier League club’s fan engagement capabilities by creating exclusive matchday experiences for fans throughout the coming 2021/22 season.
Leveraging Chelsea’s ‘bold and ambitious’ brand, Parimatch will utilise a range of digital, social and logistical assets to create mutual branding opportunities for both itself and the 2020/21 UEFA Champions League champions.
‘Both Chelsea and Parimatch strive for greatness,” said Guy Laurence, Chelsea FC’s CEO. “We are bold, ready to innovate and, most importantly, we were both born to win.
“Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed its excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings.’
Cyprus-headquartered Parimatch Tech, which recently rebranded and functions as a technology and marketing solutions supplier to the betting and gaming sector and performs global promotion for the Parimach brand, also collaborates with Everton FC and Juventus.
Commencing on his firm’s most recent partnership, Roman Syrotian, Cо-CEO at Parimatch Tech, added: ‘Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition.
“Becoming an official partner of 2020/21’s European champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring.
“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and, in turn, to the millions of football fans across the globe.’
Parimatch joins a range of companies in Chelsea’s sponsorship portfolio, including grocery delivery service Zapp, accommodation search platform Trivago and digital inventory management firm Horizm.