AC Milan deepens crypto engagement with BitMEX deal
AC Milan has further enhanced its engagement with the cryptocurrency and blockchain space, striking a partnership with BitMEX.As a result of the multi-year agreement,...
Arizona Cardinals strike three-way deal with BetMGM and Gila River Hotels
The Arizona Cardinals of the National Football League (NFL) have entered into a three-way partnership with BetMGM and Gila River Hotels.As a result of...
Chelsea and Parimatch ‘strive for greatness’ with new partnership
Chelsea FC has partnered with Parimatch Tech, covering the next three seasons and including branding and fan engagement opportunities.The agreement will see the firm...
Sheffield United nets new partnership with Bartercard UK
Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.The collaboration means that the financial trade...
NASCAR announces plans for betting education project
US stock car motor racing operating organisation NASCAR has announced the launch of two betting education initiatives this week, as interest in sports betting...
Reading FC extends ‘special relationship’ with Casumo
Reading FC has extended its partnership with online casino operator Casumo, as the company will continue to serve as an official key partner of...
Vitality clinches latest football sponsorship with West Ham United
Health insurance and investment firm Vitality has secured another sponsorship arrangement with a prominent football team, inking a deal with West Ham United FC.The...
Brentford links with Hollywoodbets to ‘grow interest’ and ‘maximise returns’
Brentford FC has expanded upon its existing agreement with South African sports betting operator Hollywoodbets, with the latter gaining a front-of-shirt sponsorship deal.Hollywoodbets will...
Deportivo Alavés embraces crypto with Bitci.com deal
Spanish LaLiga club Deportivo Alavés has become the latest professional football club to embrace cryptocurrency as a means of enhancing fan engagement, striking a...
EFL launches ‘Small Businesses United’ partnership with eBay
The English Football League (EFL) has partnered with eBay to launch a new initiative, ‘Small Businesses United’, aimed at supporting local enterprises that have...