Everton and Fulham first to act on Premier League’s gambling shirt...
CMC Markets is the first reported company looking to take advantage of the incoming Premier League ban on front-of-shirt sponsorships of gambling firms by...
FIFA’s consolidated sponsorship programme to break records this summer
Sponsorship revenue for the 2026 FIFA World Cup is set to reach an all-time record, while travel prices are also expected to spike in...
Formula 1 extends Allwyn partnership with fan engagement focus
New deal brings formation lap branding, Predict platform integration and expanded community funding initiatives across race marketsFormula 1 (F1) has extended its official partnership...
Partnership playbook: Sprite, adidas, FedEx, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Premier League shirt ban forces betting sponsors to reinvent
As front‑of‑shirt betting deals disappear from the Premier League, operators are being pushed into a new era where survival depends on how creatively they...
PureWager makes US debut with Baltimore Orioles partnership
Cutting-edge betting firm secures first US sports deal as it targets entry into regulated American marketsThe Baltimore Orioles have named PureWager Group as their...
Partnership playbook: Accenture, Barclays, YouTube, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Why F1’s calendar blow won’t derail its long-term plans
F1 sponsors will experience the biggest disruption from the Bahrain and Saudi cancellations. Formula 1 (F1) is unlikely to feel any long term impacts from...
Why Adidas could lose the UEFA Champions League ball
Adidas could lose its hold on UEFA’s men’s club competitions for the first time in 21 years, as a battle over match ball rights...
Carabao to launch Carabao Lager in UK after securing EFL title...
The league cup will continue to be called the Carabao Cup for another three seasons while the company will begin the rollout of its...