Partnership playbook: Sportradar, Salesforce, Pirelli and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Inter Milan sponsor questioned after Champions League game
Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...
SailGP signs Smarkets as first official betting partner
The global sailing series has signed Smarkets as its first official sports trading partner, formalising its entry into regulated betting markets across the UK,...
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
Major League Soccer (MLS) has undergone a surge in fan popularity, commercial growth and global appeal in the last several years and is projecting...
Brands flock to Amazon’s UEFA Champions League coverage
Amazon’s Champions League rights are proving to be gold dust for the streaming platform and advertisers.Amazon has peeled back the curtain on the growing...
Premier League gambling sponsorship ban gets UK government backing
The UK government's move to ban unlicensed gambling sponsors from the Premier League marks a significant shift in sporting commercial complianceThe UK government has...
Why a Tottenham relegation could be severe financially
The upcoming North London derby between Tottenham and Arsenal is pivotal at both ends of the Premier League table, but for Spurs, it could...
Partnership Playbook: Revolut, Coca-Cola, DHL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...