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Ronaldo 2025's highest-paid athlete
BREAKING
Financial Results
Time to read: 3 min
Ronaldo continues to set financial records
January 20, 2026
Rio de Janeiro-Brazil, October 19, 2025 Brazilian Football Championship. Match between the teams of Flamengo and Palmeiras at the Maracanã stadium - Brazil
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Features & Analysis
Time to read: 8 min
Brazil's sponsorship evolution: Why regulation is raising the bar, not lowering it
January 13, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
The logo of Barcelona football club on an official jersey
BREAKING
Football
Time to read: 4 min
Barcelona drops ZKP blockchain partner over Andrew Tate ties
January 5, 2026
Insider Sport's Top 10 stories of 2025
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Broadcasting
Time to read: 10 min
Insider Sport's Top 10 Stories of 2025
December 29, 2025
Traditional Advent Calendar Stocking with the date of the twelfth of December hanging on a traditional christmas tree.
BREAKING
Features & Analysis
Time to read: 12 min
12 Days of Christmas: A year in sport
December 24, 2025
Biggest sport stories of 2025
BREAKING
Broadcasting
Time to read: 5 min
From golden Lionesses to global streams: Sport’s defining year
December 23, 2025
image credit: Target Darts
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Features
Time to read: 8 min
How Target Darts is complementing Littler and its roster’s elite talent
December 22, 2025
Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
BREAKING
Asia
Time to read: 3 min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
Darts scoring one hundred and eighty on a board.
BREAKING
Latest News
Time to read: 4 min
PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
CIRCUIT ZANDVOORT, NETHERLANDS - AUGUST 24: Anthony Joshua, during the Dutch Grand Prix at Circuit Zandvoort on Thursday August 24, 2023 in Zandvoort, Netherlands. (Photo by Michael PottsBSR Agency).
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Advertisement
Time to read: 4 min
Anthony Joshua's Polymarket plug adds twist to Jake Paul fight 
December 16, 2025
Partnership playbook logo
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Latest News
Time to read: 5 min
Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
BREAKING
Financial Results
Time to read: 5 min
Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone
December 8, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
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Latest News
Time to read: 3 min
Will Nubank be Inter Miami’s latest stadium sponsor?
December 2, 2025
Partnership playbook logo
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Football
Time to read: 5 min
Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
Image of the UK and Australian test cricket whites with new sponsors at The Ashes.
08:27
BREAKING
Cricket
Time to read: 5 min
The 2025 Ashes: A tale of two shirts
November 24, 2025
BREAKING
Broadcasting
Time to read: 4 min
PSG swaps broadcast revenue for lifestyle brand revenue
November 24, 2025
Partnership playbook logo
BREAKING
Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
San Francisco, CA, USA - Feb 8, 2020: American web-infrastructure and website-security company Cloudflare, Inc.'s Headquarters in San Francisco, California.
BREAKING
Integrity
Time to read: 4 min
How outages like Cloudflare threaten sports sponsorship
November 19, 2025
LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club
BREAKING
Advertisement
Time to read: 4 min
Spurs training kit and UK racing rights repurposed to spotlight Safer Gambling Week
November 18, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
Spurs fans wave flags prior to he first leg of the 2018/19 UEFA Champions League Semi-finals game between Tottenham Hotspur and Ajax
BREAKING
Football
Time to read: 3 min
Man United co-owner Ratcliffe settles Ineos Tottenham battle
November 6, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026