Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.Agreed between Betsson AB and Divisionsforeningen, the...
Betfair secures SBT Copa America coverage sponsorship
Coverage of the 2021 CONMEBOL Copa America on Brazilian TV broadcaster SBT will be sponsored by online gambling company Betfair.SBT is contracted to broadcast...
US Soccer and SUM bring long-running commercial alliance to an end
The US Soccer Federation and the marketing arm of Major League Soccer (MLS), Soccer United Marketing (SUM), have announced the end of the two...
City Football Group invests in Co-op Live arena venture
City Football Group (CFG), the holding company which owns Manchester City, has agreed to become an equal joint venture partner and investor in the...
PointsBet secures company first in WNBA deal
The Women’s National Basketball Association (WNBA) has designated global sportsbook operator PointsBet as an authorised gaming operator of the premier basketball division.Under the terms...
UEFA: European clubs have missed out on €9bn revenue
Clubs across all tiers of European football are estimated to have forfeit €9 billion of revenue in the 2019/2020 and 2020/2021 financial years as...
Leicester City scores ‘record’ FBS sponsorship tie-up
Leicester City has sealed a ‘record’ sponsorship agreement with online trading company FBS, which will kick in at the beginning of the 2021/22 season.The...
Mercedes Cup nets new sponsorship with BDSwiss
Ranking ATP Tour event the Mercedes Cup has named financial services provider BDSwiss as a gold sponsor, as well as the exclusive online trading...