Wolverhampton Wanderers nets ‘landmark’ technical partner in Castore tie-up
Wolverhampton Wanderers has netted ‘the largest technical partner sponsorship fee’ in the Premier League club’s history, unveiling UK sportswear brand Castore as its new...
UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors.Joining fellow mixed martial...
Avaldsnes IL secures its ‘biggest sponsorship deal of all time’ with...
Norwegian Toppserien women’s football club Avaldsnes IL has partnered with online sports betting and casino operator Betsson, focused around diversity and supporting its European...
Sportradar seals ‘groundbreaking’ deals with New York Jets and Baltimore Ravens
Sportradar has formed strategic partnerships with the New York Jets and Baltimore Ravens to support the National Football League (NFL) franchises’ efforts in maximising...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Unibet pledges support to #GoRacingGreen mental health initiative
Sports betting brand Unibet has announced it will back its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’, as it embarks on...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
Santos FC joins Dafabet sponsorship portfolio
Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors.Running until 31 December 2021, the...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...