The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.
Under the terms of the agreement, the CPL, and its exclusive broadcast media partner, OneSoccer, will provide fans from coast-to-coast the insights in preparation for the ‘ComeOn! Match of the Week’ every Sunday throughout the CPL season.
The deal, negotiated by Canadian Soccer Business (CSB), will see the casino and sports betting site’s logo featured prominently in the CPL Predictor game, whilst ComeOn! will also be featured in content across OneSoccer CPL match broadcasts and Canadian Premier League digital channels.
“We are proud and excited to be partnering with the Canadian Premier League,” said Berkay Reyhan, Chief Commercial Officer at ComeOn Group. “With the calibre of Canadian soccer talent coming through, we have no doubts that the league is going to continue to grow and attract fans not only in Canada, but around the world
“Our passion for online entertainment lends itself perfectly to creating fun and engaging experiences for the fans; from match predictors to in-stadium experiences, our goal is to improve the experience for every Canadian Premier League fan!”
Planned integrations will also include a custom OneSoccer show, ‘CPL Week in Review presented by ComeOn!’, featuring a wrap-up of each week’s matches, and a preview of upcoming fixtures.
In addition, ComeOn! will have a full suite of broadcast assets, enhanced level of broadcast and stadium signage, brand integration across each CPL match and original content and editorial on CanPL channels.
“We are excited to have a partner in the emerging industry of sports betting,” added David Clanachan, Commissioner, Canadian Premier League. “We feel this is the next innovative step to help drive fan engagement and participation with our CPL matches. Offering interactive and engaging updates match to match is a great opportunity for fans to stay involved.”