Leeds United makes club commercial history with Celton Manx partnership
Celton Manx has struck a multi-year partnership with newly promoted Leeds United after confirming that its sports betting brand SBOTOP will feature on the...
AC Milan names Banco BPM as first ever official women’s shirt...
Italian Bank Banco BPM has become the the first ever official shirt sponsor of AC Milan Women after signing a multi-year deal with the...
PSG secures multi-year global partnership with Hisense
Paris Saint-Germain has agreed a multi-year global partnership with consumer electronics and home appliances company Hisense, with the deal looking to highlight the firm’s...
Legia Warsaw strikes two-year Plus500 partnership
Legia Warsaw has signed a two-year partnership with CFD trading platform Plus500 in which the firm will become the Ekstraklasa champion’s new main sponsor.As...
Williams Racing secures new kit partner with Umbro deal
Williams Racing has announced a new long term partnership with Umbro in which the sports brand will become the official team kit supplier from...
Konami strikes Corinthians sponsorship agreement
Corinthians has secured a new partnership with Konami Digital Entertainment Inc which will see the firm’s PES brand be featured on the back of...
NBA players secure investment in blockchain-based game developer Dapper Labs
Dapper Labs, the developer behind blockchain game NBA Top Shot, has secured $11.4m in new funding from investors which includes the likes of Miami...
PointsBet nets Indiana Pacers partnership
The Indiana Pacers have named PointsBet as the NBA side’s official sports gaming partner after signing a multi-year agreement with the sportsbook operator.As a...
Parma extends Cetilar partnership for 2020/21 campaign
Parma Calcio 1913 has expanded and extended its partnership with PharmaNutra brand Cetilar, which will see the Serie A side continue to present the firm...
Chelsea and Cadbury look to boost small businesses with new partnership
Chelsea FC has signed a global partnership with Mondelēz International brand Cadbury which sees the confectionery company become the club’s official chocolate partner.The partnership...