Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...
World Snooker Championship extends Betfred partnership
The World Snooker Championship has extended its title sponsorship with UK bookmaker Betfred, with the new deal set to last until at least 2022.Both...
Santos FC strikes CasadeApostas extension
Santos FC has renewed its contract with online sports betting operator CasadeApostas until the end of the Brasileirão 2020 campaign.As a result of the...
Celta Vigo and Cádiz boost sponsorship portfolio with betting partnerships
La Liga sides Celta Vigo and Cádiz FC have announced that the clubs have signed deals with betting firms Betway and Dafabet, respectively, ahead...
MKF hits a home run with Miami Marlins partnership
MLB’s Miami Marlins have named Monkey Knife Fight (MKF) as the team’s official fantasy sports site with the platform donating $50,000 to the foundation’s...
Man City celebrates businesses with Cadbury partnership
Following in the footsteps of fellow Premier League side Chelsea, Manchester City has signed a multi-year partnership with Mondelēz International which sees Cadbury become...
Gündogan joins talent and commercial management agency KIN Partners
KIN Partners has strengthened its sports portfolio by adding Manchester City and German International footballer Ilkay Gündogan to its clientele.The partnership will see the...
Norwich City strikes three-way partnership with BADU Sports and Bidstack
Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign.As...
TikTok and Primark among names announced as Soccer Aid partners
Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...
Zenit boosts fan engagement with IQONIQ deal
FC Zenit Saint Petersburg has struck a multi-year partnership with fan engagement platform, IQONIQ, which will see the firm have its logo featured on...