Darts and Paddy Power combine to raise £1m for prostate cancer
Paddy Power has announced that its BIGGER 180 initiative has exceeded the £1m mark during the Paddy Power World Darts Championship (WDC).Now in its...
FIFA finds hospitality partner for expanded 2025 Club World Cup
FIFA is continuing to make commercial preparations for this year’s edition of the Club World Cup, the first to take place under a new,...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
New directions for boxing and seizing Olympic opportunities – Insider Sport’s...
The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
Formula 1 and Crypto.com extend partnership until 2030
Formula 1 and Crypto.com will extend its partnership until 2030 and look to create further fan opportunities over the next six years. The two brands...
Unibet strengthens ice hockey support with IIHF sponsorship
The 2025 IIHF Ice Hockey World Championship has announced Unibet, the flagship brand of Kindred Group, as an official sponsor.Under this agreement, Unibet will...
Reebok inks new multi-year deal with the WNBA
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Reebok that will see the US sportswear company manufacture sneakers for...
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
17-year-old UK darts sensation Luke Littler has partnered with UK nut brand KP Nuts ahead of his first match at this year’s PDC World...
Riot Games introduces new betting policy for esports
Riot Games, the developer behind major esports titles like VALORANT and League of Legends, has announced a significant policy shift regarding gambling sponsors.Starting in...