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Serie A adds Allied Sports to accelerating US growth plans
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Europe
Time to read: 3 min
Serie A adds Allied Sports to accelerating US growth plans
May 24, 2024
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Africa
Time to read: 3 min
EA combines with UNICEF to ‘build better futures’ in Namibia
May 23, 2024
Allan Saint-Maximin of Newcastle United - Manchester United v Newcastle United, Carabao Cup Final.
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Features
Time to read: 6 min
George Harborne: Football clubs’ partners only carry value if seen
May 23, 2024
Wrexham, Wales, UK, General view of The Racecourse Ground.
00:41
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Europe
Time to read: 2 min
United Airlines celebrates Wrexham AFC’s League One promotion
May 22, 2024
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Features
Time to read: 3 min
SBC announces major industry event launch in 2025 with SBC Summit Americas
May 21, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
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Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
Mackenzie Arnold with ZO Skin Health's product.
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Football
Time to read: 3 min
West Ham United ‘protects’ fans with skin cancer campaign
May 20, 2024
Fury v Usyk undisputed clash gave William Hill a UK branding boost
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Boxing
Time to read: 3 min
Fury v Usyk undisputed clash gave William Hill a UK branding boost
May 20, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Benfica extends Betano as sleeve sponsor and betting partner 
May 17, 2024
credit: Shutterstock
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Latest News
Time to read: 3 min
Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
May 17, 2024
Argentine Football Association (AFA), VBET
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Europe
Time to read: 2 min
Women’s Premiership League Cup included in VBet’s NIFL deal
May 16, 2024
Joshua Kimmich (L), Thomas Muller (R) of Germany during the Russia 2018 World Cup Group F football match between Germany and Sweden.
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Europe
Time to read: 2 min
DFB names Klarna as official partner ahead of 2024 Euros
May 16, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
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Features
Time to read: 8 min
‘Football is the bridge’ - Rivalo on Colombia sports marketing keys to success
May 16, 2024
Jude Bellingham holding a football and a Lucozade branded bottle.
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Football
Time to read: 3 min
Jude Bellingham set to star in Lucozade TV campaign
May 15, 2024
French bookies told to rein in marketing around Euros and Paris 2024
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Europe
Time to read: 3 min
Tourists to drive billions in revenue at Paris 2024
May 15, 2024
Alpine F1 Team car from the front.
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Horse Racing
Time to read: 3 min
Alpine F1 sings praises of BFR wearables in Hytro deal
May 14, 2024
credit: Shutterstock
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Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
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Asia
Time to read: 2 min
International Cricket Council renews Aramco sponsorship
May 13, 2024
An Olympic and British union jack flag flutter together above the starting line of a red athletics track.
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Latest News
Time to read: 3 min
Microplus named title sponsor of UK Athletics Olympic trials
May 13, 2024
Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup.
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Football
Time to read: 3 min
Betano continues LATAM expansion with AFA sponsorship
May 13, 2024
Brazil Betting Bill paving way for sports sponsorship activations
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Football
Time to read: 2 min
Betfair builds up Brazil profile with CR Vasco da Gama
May 13, 2024
Legs of male hockey player in sports uniform and skates moving down rink in front of camera against stadium environment while going to shoot puck.
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Latest News
Time to read: 3 min
PWHL ‘welcomes’ Scotiabank as first official banking partner
May 10, 2024
Two boxing gloves punching each other.
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Boxing
Time to read: 3 min
Boxing fans raise questions over DAZN and WBC deal
May 10, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026