Hull City announces extension of SportPesa partnership
Hull City has confirmed the extension of its partnership with online sports betting operator, SportPesa.It means that the strong partnership will continue as the...
BoyleSports backs Irish football with Shamrock Rovers partnership
Airtricity Premier Division side Shamrock Rovers F.C. has announced a new partnership with Ireland’s largest independent bookmaker, BoyleSports.It means the firm will take over as...
NBA promotes integrity across Australia through new BetEasy partnership
The National Basketball Association (NBA) has scored an exclusive agreement with BetEasy which will see the two working alongside one another to promote integrity...
Nike steps into esports with LPL partnership
Nike China has united with the Chinese League of Legends Pro League (LPL), to confirm a four-year partnership that will see Nike become the...
The European Tour confirms Betfred as title sponsor of British Masters
The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters.
The agreement, for an initial two years,...
South American football banks on Mastercard sponsorship
South American Football Confederation (CONMEBOL) has announced a deal with global payment provider Mastercard for the renewal of its sponsorship with the Copa América,...
PUMA elevates global footprint with City Football Group partnership
PUMA has announced a new agreement with the City Football Group, which will see the brand partner with the group’s full network of clubs,...
Wolves enters Chinese esports market with Weibo collaboration
UK Premier League team Wolverhampton Wanderers F.C., alongside its esports division, have teamed up with Shanghai-based Weibo esports Club to form a new collaborative...
FA kick-off partnership with PayPal to improve grassroots payments
The Football Association (FA) has announced an official payments partnership with PayPal alongside the launch of a new smartphone app that aims to transform...
ITTF extends partnership with 12Bet
The ITTF (International Table Tennis Federation) has strengthened its partnership with 12BET, with the brand becoming its official international betting partner for the biggest...