New Orleans sports franchises confirm casino partnerships
New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.Described as a “landmark partnership,” the property’s official titles see...
AS Roma strikes groundbreaking Twitter partnership
Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter.The partnership comes as the...
Aston Martin unveils new partnership with Asian gaming provider
Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider W66.com.The multi-year agreement will see the...
La Liga seeks sponsorship expansion with IMG
La Liga has confirmed a new long term commercial partnership with IMG, as Spain’s top league division seeks to expand its global reach through...
The NBA strengthens Mexican footprint with Codere partnership
The NBA has confirmed Spanish gaming operator Codere as its first official games partner in Mexico.The partnership will be promoted in retail stores across...
Sky puts the brakes on cycling sponsorship
Sky has revealed that 2019 will mark the last year it’s involved in the sport of cycling, bringing to a close over a decade...
Dafabet commended over sports sponsorships
Online sports betting operator Dafabet was lauded for its role in sports partnerships this year, after the firm was awarded 'Sponsorship Of The Year'...
AT&T thrusts support behind Pennsylvania Esports Coalition
American entertainment titan, AT&T has thrown its support behind the Pennsylvania Esports Coalition (“PA ESC”).The PA ESC is a non-profit organisation which was...
NBA strengthens LatAm growth with gaming partnership
The National Basketball Association is looking to strengthen its presence in Latin America, confirming a new multiyear partnership that will make Supermatch, the first official gaming partner...
Guinness becomes primary sponsor of the Six Nations
The Six Nations has agreed a partnership with Guinness, to become the title sponsor of the tournament from 2019.The new partnership is a six-year...