The U.S Soccer Federation has further affirmed its commitment to enhancing the popularity of soccer in the United States, signing a unique multi-year presenting partnership with Volkswagen.
The partnership, which was announced at the Detroit Auto Show, will see the Volkswagen logo on the front of every training jersey worn by all the Senior National Teams, Youth National Teams and Extended National Teams.
A significant benefit of the new partnership will see funding for U.S. Soccer by Volkswagen go towards helping to educate coaches, especially female coaches, at various levels of the coaching certification process.
U.S Soccer has outlined it hopes that with more programs and more resources, it can accelerate implementation and impact more people who can make positive contributions to the overall development of the game.
U.S. Soccer CEO and Secretary General Dan Flynn commented: “We are extremely excited to work together with Volkswagen to help us continue to grow soccer in the United States. Volkswagen will be one of the most active and visible partners U.S. Soccer has ever had, providing us with additional resources for more programs that can impact and help develop the sport, while also allowing us to reach more fans of the game across the country. We look forward to the next four years together as we drive towards our mission of becoming the preeminent sport in the United States.”
Volkswagen will be one of the most active – and visible – partners U.S. Soccer has ever had, increasing the ability to reach the grassroots customer directly while fostering excitement of what’s to come for soccer in the USA.
The Volkswagen logo appearing on the front of the training jerseys provides a unique asset that will be prominent as the US team look to achieve success over the next few years with the U.S. Women embarking on the 10-game “Countdown to the Cup” before participating in the World Cup this summer and then attempting to qualify for the Olympics in 2020.
The U.S. Men will be racing towards another Concacaf Gold Cup crown in June before entering its first Concacaf Nations League competition in the fall, and then of course, there will be the quest to qualify for the 2022 World Cup.
The historic eight-figure deal, the largest for U.S. Soccer aside from its partnership with Nike, will also feature Volkswagen becoming the title sponsor for the Tournament of Nations, the elite four-team summer tournament for the U.S. Women’s National Team that will return in 2021 and 2022.