PDC continues strong relationship with UK betting sector
The PDC has continued its strong relationship with the UK gambling sector, unveiling sponsorship deals with both Betfred and Ladbrokes Coral this week.Ladbrokes...
Inter unveils fresh partnership with Gatorade
Gatorade has unveiled a partnership with Serie A giants, FC Internazionale Milano for the next two seasons, 2018-19 and 2019-20.The sports drink will...
Irish FA announces new partnership with Toals Bookmakers
The Irish FA has unveiled Toals Bookmakers as the official bookmaker of the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate...
Betway gets on board with Mzansi Super League T20
UK online betting operator Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super...
Chelsea confirm new content to elevate engagement in China
English Premier League club Chelsea are looking to elevate engagement with the club’s audience in China, becoming the first side to introduce a pre-match...
Premier League strengthens relationship with Barclays
Barclays has deepened its longstanding partnership with the English Premier League by completing a £31.5m three-year sponsorship extension with the league.The extension means...
PSG confirms partnership with Asian betting operator LoveBet
French champions and Champions League contenders Paris Saint-Germain has signed a partnership for two seasons with Asian online betting operator, LoveBet.LoveBet is prominent in...
William Hill elevates Devils profile with MSG Networks media partnership
William Hill US continues to expand its east coast profile, confirming that it has secured a comprehensive sponsorship arrangement with MSG Networks for the broadcasts of NHL...
New York Red Bulls open conversations with sports betting operators
It has been reported by the that MLS franchise, New York Red Bulls are holding talks with betting companies over potentially selling the naming rights...
Chase Carey: Responsibility must remain in driving seat of betting partnerships
Chase Carey, president and executive chairman of Formula 1, has personally backed the sport’s decision to align itself with sports betting.Carey emphasised that F1...