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Sponsorship
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BREAKING
Fan Engagement
Time to read: 2 min
Manchester City launches second limited edition shirt with OKX
April 29, 2024
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BREAKING
Football
Time to read: 2 min
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
April 29, 2024
Liverpool Football Club on the Jersey.
BREAKING
Asia
Time to read: 3 min
Liverpool establishes South Korea connection with merchandise deal
April 26, 2024
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BREAKING
Africa
Time to read: 3 min
FIFA signs long-term energy deal with Saudi oil group Aramco
April 26, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
BREAKING
Comment
Time to read: 5 min
UK Lords: Gambling White Paper does not do enough on sports sponsorship
April 26, 2024
Old Trafford from above, home of Manchester United.
BREAKING
Football
Time to read: 3 min
Manchester United focuses on memories for Cadbury anniversary
April 26, 2024
Horse racing in front of William Hill advertisement.
BREAKING
Europe
Time to read: 2 min
William Hill adds Qipco Guineas Festival to racing roster
April 26, 2024
Tiger Woods hitting golf ball
BREAKING
Golf
Time to read: 3 min
Report: Tiger Woods to receive $100m loyalty reward from PGA Tour
April 25, 2024
Fans singing at football game. FA Cup
BREAKING
Comment
Time to read: 5 min
‘This will protect the pyramid overall’ - Football Governance Bill passes second reading
April 25, 2024
credit: Two Circles/Juventus
BREAKING
Football
Time to read: 2 min
Juventus to significantly enhance commercial opportunities with Two Circles
April 25, 2024
Man running round track.
BREAKING
Horse Racing
Time to read: 3 min
Michael Johnson’s track league partners with industry leaders
April 24, 2024
MLB extends Sportradar sportstech and data deal to 2032
BREAKING
Latest News
Time to read: 2 min
MLB takes sustainability to ‘new heights’ with WM partnership
April 24, 2024
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BREAKING
Fan Engagement
Time to read: 2 min
Manchester City dives deeper into Web3 with Quidd partnership
April 24, 2024
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BREAKING
Latest News
Time to read: 2 min
Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador
April 24, 2024
Carys Dallinger of the Australian Wallaroos kicks a conversion during the Rugby Women's International match between Australia and Fiji.
BREAKING
Latest News
Time to read: 3 min
Rugby Australia partners with Cadbury to grow women’s Rugby
April 23, 2024
Aston Villa
BREAKING
Europe
Time to read: 3 min
Aston Villa confirms two-year Betano shirt sponsorship
April 22, 2024
Match between two 3x3 FIBA teams.
BREAKING
Basketball
Time to read: 2 min
FIBA 3x3 embraces ‘cultural influences’ in Karl Lagerfeld deal
April 19, 2024
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BREAKING
Boxing
Time to read: 4 min
Forbes names UFC as most valuable combat sports company at $11.3bn
April 19, 2024
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BREAKING
Basketball
Time to read: 2 min
NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
April 19, 2024
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BREAKING
Basketball
Time to read: 2 min
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
April 18, 2024
Munster Rugby versus Leinster Rugby
BREAKING
Europe
Time to read: 2 min
Bank of Ireland renews provincial rugby team sponsorships
April 18, 2024
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BREAKING
Football
Time to read: 3 min
Puma returns as Derby County’s kit manufacturer for next season
April 17, 2024
Shirt designed by Matthias Hamzaoui.
BREAKING
Europe
Time to read: 4 min
The Lions Women’s Tour receives £3m Union grant boost
April 17, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026