Fitzdares unveils new Chester club and Royal Windsor sponsor expansion

Fitzdares, an online and retail bookmaker with a brand built around a luxury experience, has announced another expansion of its hospitality efforts.The London-headquartered company...

Newcastle Utd and InPost partnership extension focuses on e-commerce

Newcastle United has extended its partnership with parcel delivery service InPost following a successful first 12 months. The extended partnership will now see both parties...

Nike secures multi-year deal with Uruguayan football team

The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...

West Ham United scores new Ohana Development partnership

West Ham United has announced a new partnership with Ohana Development, a real estate developer from the United Arab Emirates, as its official global...

PWHL fans gain access to streaming via FanDuel app

The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...

Goalden View: Ranking footballers by fame and not performance

In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...

Leicester partner BC.GAME reportedly to lose Curaçao betting licence 

Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...

Middlesbrough Foundation celebrated with Kindred’s shirt gesture

Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...

PokerStars moves to up US visibility with Philadelphia Flyers deal

Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...

Portugal national football team partners with Puma ending Nike deal

Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the...