Leicester City responds to reports of front-of-shirt betting partner’s bankruptcy
Leicester City FC has responded to media reports that its front-of-shirt sponsor BC.Game, an online betting and gaming firm, has gone bankrupt.Multiple media outlets...
WST prepares for Masters event with OlyBet partnership
The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet. Following the agreement, OlyBet will serve as the official European betting partner...
Uber Eats delivers on new fan campaign as PDC’s official UK...
The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...
NFL goes to Springfield in Simpsons-themed broadcast
The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...
Midea continues football sponsorship growth with Sevilla FC
Spanish La Liga club Sevilla FC have confirmed that home appliance company Midea has its latest shirt sponsor ahead of its upcoming fixture this...
UFC and Pepperstone come together to expand across Asia
The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...
BetMGM strengthens NHL ties with Vegas Golden Knights renewal
The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
NFL Christmas games bring big ad sales to Netflix
Netflix has sold out all available in-game ad inventory for its two upcoming NFL games on Christmas day.FanDuel will be the exclusive pregame sportsbook...
Aston Martin F1 Team signs long-term apparel Puma partnership
The Aston Martin Aramco Formula 1 Team has placed an emphasis on high-performance apparel with its latest long-term partnership with Puma. The global sportswear brand...